Full Brand Identity & App Design
Brand Identity
Logo Design
UX Research
UI Design
Impulse is a fitness app focused on helping users achieve their goals. Through features like workout tracking and motivational tools, the app supports users in maintaining a consistent fitness routine. The project involved a comprehensive UI/UX design process, beginning with in-depth user research to understand user needs and behaviors. Based on these insights, user personas and user flows were developed to inform the design process. A design system was established to ensure visual consistency throughout the app. Wireframes were created to outline the app's structure and functionality.
Iterative design and usability testing were conducted to refine the app's interface and user experience. Data-driven decisions were made based on user feedback to optimize the app's performance and user satisfaction.
The ultimate goal was to create a fitness app that not only tracked user progress but also motivated and inspired users to achieve their fitness goals.