Logo Design
Packaging Design
Brand Identity
For Craft's Sake sought to establish a strong and recognizable brand identity to elevate its position in the crafting market. The project involved crafting a comprehensive brand identity that resonated with the target audience of crafters while effectively communicating the company's core values of creativity, empowerment, and community. Key deliverables included logo design, color palette development, typography selection, photography guidelines, brand pattern creation, and social media mockups. The goal was to create a cohesive visual identity that would be implemented across all marketing materials and platforms.
The project involved a comprehensive overhaul of For Craft's Sake's visual identity. We began by designing a distinctive logo that accurately represented the company's values and aspirations. This was followed by the development of a color palette that evoked the desired emotions and complemented the overall brand aesthetic. Careful consideration was given to typography choices to ensure they aligned with the brand's tone of voice and personality.
